The Enduring Group to acquire McCain South Africa’s vegetable business
This step supports McCain South Africa’s strategy to strengthen and prioritise its potato business.
The Enduring Group, a US-based entrepreneurial holding company with existing interests in South Africa, has announced that it will acquire the vegetable manufacturing operations of McCain South Africa. The transaction includes the well-known Harvestime brand with plans to expand the portfolio through a new premium range of frozen vegetables.
McCain South Africa’s vegetable manufacturing operations include a factory in Springs, Gauteng and a raw processing plant in Marble Hall, Limpopo which together employ more than 350 people.
“This acquisition represents a meaningful step in expanding our long-term presence in South Africa,” says Xavier Helgesen, Managing Director of The Enduring Group. “We are committed to partnering with the team, growers, and suppliers to continue delivering quality and stability while building on the strong foundations already in place.”
The deal supports ongoing continuity and gives stakeholders confidence in the path ahead. Employees will benefit from job security and opportunities for growth, while farmers and suppliers can rely on the same trusted partnerships. Consumers and retail customers will continue to enjoy high-quality products delivered with the same standards they know and trust.
This move allows McCain South Africa to concentrate on its core strategic potato portfolio and invest resources into product development, technology and efficiency.
“This strategic decision supports our ambition to focus on our potato business, where we see significant opportunities for innovation and growth. By streamlining our operations, we can invest further into technology and product development for the South African market,” says Gaynor Poretti, Managing Director of McCain South Africa.
The transaction remains subject to regulatory approvals. The decision from the Competition Commission is anticipated in the first quarter of 2026.