Savouring Success: McCain Shines as an Icon Brand™ in South Africa

In a resounding victory, McCain has emerged triumphant in two Ask Afrika Icon Brands™ food categories - Frozen Potato Products and Chips and Frozen Vegetables. This recognition is not just a testament to the quality of our products but also underscores the deep connection South Africans have with the McCain brand, and the enduring relationships we've built with our customers.

"Here's to the team's dedication, the excellence in our products, and the loyalty of our valued customers that make McCain an iconic brand in kitchens across the country."

The Icon Brands awards, a pinnacle of brand loyalty in South Africa, are derived from the comprehensive TGI Survey—a strategic and syndicated Usage and Attitude survey. Covering 18 sectors, thousands of brands, and surveying 24,760 consumers, this influential study is the largest of its kind in the country. The data, weighted against Statistics South Africa’s mid-year population estimates, ensures a precise reflection of sentiments and preferences.

Ultimately, Icon Brands are those that foster enduring emotional connections, resonate with individuals on a personal level and create meaning and nostalgia. This accolade celebrates shared experiences, the moments of joy around family meals, and the trust and reliability of McCain in South African homes.